HFI Highlights
We wanted to take some time to remind everyone about the Healthy Foods International Exposition and Conference, scheduled for June 18-19, 2008 in Dallas. Our print publication, Supermarket News, is a sponsor, along with another Penton Media division, New Hope Natural Media.
There’ll be regular updates on this page leading up to the show. Let’s start with the educational content. The cornerstone will be an exclusive, comprehensive study analyzing consumer buying habits, and the ways in which both manufacturers and food retailers can seek to meet the demands of wellness shoppers. These findings will be presented by the editors at Nutrition Business Journal during a three-part series of in-depth seminars during the show.
“This presentation will help you understand who the consumers of functional, organic and healthier-for-you-foods are, as well as attitudes concerning fresh and local products,” said Patrick Rea, NBJ’s publisher & editorial director. “The research will also detail how health, lifestyle and information sources play into purchasing decisions and more.”
Another highlight of the conference is the morning keynote session that details the conception and implementation of the Overall Nutritional Quality Index (ONQI), a single, unbiased reference point for every product and every category in the supermarket. The New Way to Shop for Health will be presented by ONQI’s developer, Dr. David L. Katz, director of the Yale-Griffin Prevention Research Center and Jeff Posner of Topco Associates, the wholesale cooperative licensing the program.
Also on tap at Healthy Foods International are 10 educational breakout sessions that focus on the many challenges and opportunities in today’s wellness marketplace. Topics to be covered include kids nutrition, global retailing, ingredients, authenticity and credibility, healthy convenience, food safety, integration strategies and consumer attitudes.
Education offered at Healthy Foods International is free to all attendees and exhibitors. Best of all, qualified retailers, brokers, and distributors can register to attend the show for free before May 2, 2008; visit www.healthyfoodsintl.com/attend to register.
Related Topics: Marketing & Outreach
