Giant’s Wellness Pilot Gets the Spotlight

Jeff Wells June 4th, 2009

Helping employees build and maintain healthy lifestyles has become a big focus for supermarkets over the past couple years. And it makes perfect sense, especially since everything you need is already there in the store.

It’s also a great story — and not just for us. Good Morning America did a 5-minute segment this morning on Giant Food Store’s pilot employee wellness program, which enrolled 95 employees who collectively lost more than 1,000 pounds over the course of 12 weeks. It started inauspiciously enough: Mary Ann Moylan, nutritionist at the Willow Grove Giant store in Carlisle, Pennsylvania, began receiving requests from employees to help them eat better. She took the idea for an in-store program to the head honchos in corporate, which led to the pilot program, which in turn is set to become a company-wide initiative.

Employees who enroll will receive an individual eating plan, which should emphasize a variety of foods in smaller portions, consumed more frequently. They will then report in regularly for weigh-ins to track their progress, as well as attend healthy lifestyle seminars.

It’s a simple plan, and it works. Produce manager John Hollanden, who participated in the pilot program, lost 30 pounds. Barista Dot Churylo, a 49-year-old breast cancer survivor, lost 21 pounds. And the winner of the competition, who received the title — unfortunately, perhaps — of “Giant Loser”: Assistant Manager Aaron Abrams, who shed an impressive 38 pounds.

Congrats to all who participated. It looks like a great program. There’s just one thing that bugs me, though, and that’s Robin Roberts’ introduction to the GMA segment: “A supermarket isn’t the first place one thinks of to start a diet.”

Right, because the place that has all the fresh produce and other nutritious foods — definitely not where you’d want to start a diet.

ShareThis

Email This Post

Related Topics: Store Dietitians, Store Profiles, Wellness News

2 Comments to “Giant’s Wellness Pilot Gets the Spotlight”

Alan Smith Says:

June 8th, 2009 at 10:04 am

Great story! We need more wellness efforts like this in America and supermarkets are the natural place to start. This is a tremendous opportunity for stores to help their customers and help themselves.
Jeff Wells Says:

June 8th, 2009 at 1:42 pm

Thanks for your comment, Alan. What I like best about this program is that it emphasizes simple, effective steps toward healthy eating. That is, eat whole foods, in smaller portions, more frequently. Rather than trying to promote fad items or processed foods whose health claims are specious at best, Giant seems to be advocating shopping the perimeter of the store for produce, lean meats and whole grains.