Raw Water and Dry Cranberries
Say what you will about the economy, employment and consumer spending, but I remain impressed with the way the health and wellness market continues to adapt. Last week we wrote about aspirin pods shaped liked hearts and mellow ceiling lights that induce drowsiness.
This week, we have raw water from Maine and dry cranberries harvested by an Indian tribe in Oregon. What qualifies these products as interesting are their niche-iness. No one is going to make a billion dollars out of these endeavours, but they are differentiated enough and fill a growing demand for raw foods, a topic we’ve written about before, both on this blog and in the print issue of SN Whole Health.
Raw Water is the result of a waiver granted by Maine authorities for the Summit Spring bottled water company, based in Harrison, Maine, to sell spring water that has not undergone any filtration or treatment, and has not traveled through any pumps or boreholes. It’s raw, with microscopic algae, potassium, sodium, magnesium and calcium all going into the bottle.
The idea — much like the one that propelled the artisan salt category — is that Raw Water is a “nutrient rich; ‘living’ spring water” that has not been stripped of naturally occurring elements. Each one-liter bottle is wrapped in a recycled-content brown paper bag lined with wax, to protect it from decomposition and to protect the taste. more…






